Marylanders helped
Nearly 17,000 residents assisted by the broader Homeowner Assistance Fund, as reported in the 2024 award entry.
Above the program goal
Reported program-wide performance, reflecting the need for housing support.
Industry awards
A MUSE Gold, two Bronze Tellys and a Communicator Award of Excellence in 2024.
Content.
Pandemic-related financial hardship left Maryland homeowners behind on mortgages and housing costs. The project made the Homeowner Assistance Fund easier to understand through one homeowner’s experience of getting help and staying in her home.
Creative.
An honest interview, natural settings and a warm visual approach turned a financial assistance program into a personal story. We focused on the stability a home provides, giving viewers a relatable reason to learn more.
Launch.
The film appeared across digital platforms, social media and the housing department’s website, earning four industry awards in 2024. The broader assistance program reported helping nearly 17,000 Marylanders, exceeding its goal by 20%.
MUSE Gold Award
2024
Two Bronze Telly Awards
2024
Communicator Award of Excellence
2024
