Annual cleanup cost
Average annual cost to remove roadside litter from SHA-maintained highways.
Lane miles
Potential highway resurfacing equivalent when litter cleanup funds are paired with federal funding.
Bags collected
Bags of litter collected on SHA-maintained roads since 2021, totaling 9,543 tons.
Content.
Maryland SHA needed a clear statewide message that made litter’s cost and safety impact tangible for drivers, road crews and communities.
Creative.
Governor Wes Moore delivers the campaign’s call to action, “Respect Maryland Roads. Don’t Litter.” The PSA connects the message to more than $17 million in average annual cleanup costs.
Launch.
The video was offered as a public service announcement and shared across social media. The wider campaign also appeared on radio, billboards, bus shelters and gas-pump toppers.
