Morgan Moses
2023Mark Andrews
2024Campaign formats
Broadcast, digital, print, bus shelters and bus ads statewide.
Consecutive campaign films
Morgan Moses, followed by Mark Andrews, supported by print, digital and statewide OOH creative.
Industry awards
Two MUSE Golds, two Silver Tellys and a Communicator Award of Excellence across 2024 and 2025.
Content.
Stigma around addiction can make it harder to ask for help. Maryland needed an approachable campaign that made support more visible and encouraged open conversations. Two consecutive PSAs featuring Morgan Moses and Mark Andrews challenged the stigma that can keep people from seeking help.
Creative.
We paired familiar Ravens voices with direct, approachable storytelling, then carried the visual language into print and digital ads. Each piece made the message easy to understand and kept the 988 call to action prominent.
Launch.
The work launched statewide across broadcast, digital, print, bus shelters and bus ads. Two campaign films and their supporting creative brought the message into everyday life, earning five industry awards across 2024 and 2025.
Across Maryland.
The campaign extended into print and digital ads, with statewide out-of-home placements on buses and at bus shelters.
Two MUSE Gold Awards
2024, 2025
Two Silver Telly Awards
2024, 2025
Communicator Award of Excellence
2025
