Adults with disordered gambling
Estimated by Maryland’s 2024 statewide gambling prevalence survey.
Films for four audiences
Youth, seniors, military personnel and rural communities.
MUSE Silver Award
Branded Content / Cause / Awareness.
Content.
Maryland’s 2024 survey estimated that 5.7% of adults exhibited disordered gambling behavior. The campaign needed to make the risks and available resources relevant to four audiences: youth, seniors, military personnel and rural communities.
Creative.
Peer recovery specialists brought lived experience and credibility to each film. We shaped the direction and editing around each audience, keeping the conversations accessible and the resource information clear.
Launch.
Four finished films launched through Maryland Lottery’s Mindful Gambling series in September 2025 for Responsible Gaming Education Month. The series remains available in its online resource library and received a MUSE Silver Award in 2026.
MUSE Silver Award
2026
Branded Content / Cause / Awareness
